Research highlights the influence social media marketing has on children’s food intake

Medical X-Press – Staff Writer

New research from the University of Liverpool, presented at the European Congress on Obesity today (Wednesday, 23 May), highlights the negative influence that social media has on children’s food intake. Current research shows celebrity endorsement and television advertising of unhealthy foods increases children’s intake of these foods. However, children are increasingly exposed to marketing through digital avenues, such as on social media, and the impact of marketing by YouTube video bloggers (vloggers) on these outcomes has, until now, not been known. (more)