The ‘IKEA Effect’ — And Getting Kids To Eat Their Veggies

NPR – Tania Lombrozo

A couple of years ago, at the peak of my children’s reluctance to eat vegetables, I decided to try an experiment. When the kids arrived home from daycare one afternoon, I had bowls of colorful vegetables cut up and ready to go: crunchy red and yellow peppers, bushy little florets of broccoli, tomatoes and mushrooms and olives. I gave them each a cheese pizza base to “decorate” for dinner, and they gleefully complied. My older daughter made a face with olive eyes, broccoli hair, and a bright, red-pepper mouth. My younger daughter loaded on veggies by the fistful. (more)

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