BBC – Staff Writer
Cereals giant Kellogg’s is to cut the amount of sugar in its three top selling children’s cereals by between 20% and 40% by the middle of next year. The lines are Coco Pops, Rice Krispies, and Rice Krispies Multi-Grain Shapes. Kellogg’s will also stop selling Ricicles and end on-pack promotions aimed at children on Frosties. It comes amid pressure on food firms to cut sugar levels to combat obesity, but one nutritionist told the BBC the company was not going far enough. (more)