The Packer – Tim Burfield
A good produce marketing program not only increases sales for growers, shippers and retailers, it also helps promote a healthy lifestyle for consumers. But marketers say that when you focus your message on kids, there’s a third benefit. “Given that children are the future shoppers of fresh produce, developing programs with them in mind will pay dividends for both the health of the population and the growth of our industry,” said Megan Schulz, director of communications for Los Angeles-based The Giumarra Cos. (more)