Children will eat 5m eggs (that’s 460 tonnes of sugar) this Easter

The Irish Times – Tim O’Brien

Irish children will eat their way through at least five million Easter eggs over the forthcoming holiday – lumping an extra 460 tonnes of sugar into their systems over a period of a few days, a survey for the Irish Heart Foundation has found. The foundation is running a “Stop Targeting Kids” campaign that calls for regulation of digital marketing aimed at children and tighter broadcast rules that allow children to still see more than 1,000 junk food advertisements on television every year. (more)