Deceptive marketing sweet talks parents

Medical X-Press – Staff Writer

More and more processed products are coming on to supermarket shelves developed specifically for children. Most are designed and marketed to appeal to parents, particularly mothers, and many – despite appearing to be healthy – are in fact not. Many countries have consumer protections to ensure that commercial marketing is not misleading or deceptive. In Australia, the process largely relies on complaints being made to the body overseeing this legislation, the Australian Competition and Consumer Commission (ACCC). (more)