The Albuquerque Journal – Mari A. Schaefer
The campaign by public health advocates against sugar-sweetened sodas may have had an unintended consequence: Teens are drinking more sugar-sweetened sports drinks. Drinks shown in advertisements being consumed by impossibly fit athletes and named for fruits like mango, kiwi and blackberry are aggressively marketed to teens. The packaging and ads make them look like a healthy alternative to sugary sodas, widely blamed for contributing to obesity, diabetes, tooth decay and other ills. (more)