The London Telegraph – Lucy Waterlow
“According to Sinead Johnson, group family manager at David Lloyd Clubs, the launch is in response to the rising appetite for families to be more active together. ‘We’ve noticed how more parents are encouraging their kids to exercise with them, because they know it leads to healthy habits. It’s probably a backlash to all that screen time,’ she says. ‘The goal with the Prama classes is to transform the fitness experience and inject fun into training sessions with an arcade-style environment.’ Technology is often blamed for creating a sedentary generation, as many youngsters prefer to control a character running in a video game than actually break a sweat themselves. Now an increasing number of parents are finding that if they want to prise their children away from their devices, they have to get them to do as they do, not just as they say.”(more)