The Sydney Morning Herald – Kasey Edwards
I recently overheard a little girl tell her friend that she was having ice-cream for dessert – but only if she met her daily steps goal on her Fitbit. I’d estimate this girl is six years old, seven at the most. That’s right: we’re now using fitness goals to track kids’ activity levels — and then rewarding them with food if they reach them. This example is extreme but things are only likely to worsen with activity tracker companies working hard to crack the kiddy market this Christmas.